Your shopping cart is empty.
Building The Studio Gallery - April 2020
May 28, 2020
As some of you may have heard, major changes have been happening at my studio the past four months.
With COVID-19 keeping us all locked down, I’ve been making use of the pause by self-isolating between home and studio. I’ve been working long hours every day to complete the changes so I can get back to painting soon.
– painting canvases - not walls, that is !
I’m not quite ready to announce the details of this new beginning just yet. I will soon though !!
Let me give you a bit of background on how I came to make some major decisions about my future as an artist.
I‘ve been at a crossroad in my career, as a professional artist, for quite some time. Up until recently I mostly sold my paintings through national and international galleries that represented me. I created the art. Galleries sold it and worked with the clients.
However, the internet and massive cultural changes have made this old way of doing business as an artist, increasingly expensive and unrealistic.
The past 10 years have completely changed how art is viewed and collected. Today, you don’t need to physically visit an art gallery to buy a painting any more. You just let your fingers do the scrolling.
The internet accomplished that. The art gallery system, (as arbiter middleman) has gradually become more obsolete because the consumer can now buy directly from the artist.
As you know you can buy my paintings directly from me on my website and other online venues. Ten years ago, no professional artist would ever risk their reputation by selling their work online. Now they all do; even the top tier.
In the past, the ‘middleman’, between the collector and the artist, was traditionally commercial art galleries. Galleries were gatekeepers. Basically, they decided which artists ‘deserved’ to be exhibited. It used to be nearly impossible to make a living as an artist without prestigious gallery endorsement.
Therefore, an artist’s prestige and prices would rise depending on the galleries that represented them, and where their art was shown. Collectors and sales were key too, of course, so the pressure was always on.
This business model is still the case with extremely high-end galleries representing world renowned artists. But elsewhere, the gallery tradition is crumbling as the internet democratizes buying art. Anyone can view and buy art online now, in their PJ's if they want to, without ever stepping foot in an art gallery.
Think of it! Anyone can now buy a painting directly from any artist anywhere in the world at any time of the day or night.
Simply amazing !!
Fortunately, I had a good career run in the Art Gallery system for many years. The ‘gatekeepers’ opened their doors and offered me opportunities I’d only dreamt about. I earned my stripes, so to speak, and the experience was enlightening.
It was always exciting to be shipping off a bunch of crates packed with paintings to a big city such as Dallas, Naples or glamorous Yorkville in Toronto, for an upcoming show.
At the opening parties I always loved the chance to mingle with guests, drink champagne and get re-acquainted with old friends and other artists. It was exhilarating at the time.
But the world is totally different now. Many factors make it increasingly challenging to have a traditional art career, represented by galleries, and still make a living.
Here are a few things that helped me decide to shift away from national and international gallery representation and toward a more local and online presence.
To be honest, once the cost in time, expenses, risk and stress are tallied up, it’s hardly worth it.
My conclusions have led me to make a huge commitment in taking the next steps in my career. It’s time for me to take a leap of faith and adapt.I’ll be posting more about these exciting developments soon.
The presence of this badge signifies that this business has officially registered with the Art Storefronts Organization and has an established track record of selling art.
It also means that buyers can trust that they are buying from a legitimate business. Art sellers that conduct fraudulent activity or that receive numerous complaints from buyers will have this badge revoked. If you would like to file a complaint about this seller, please do so here.
The Art Storefronts Organization has verified that this business has provided a returns & exchanges policy for all art purchases.
Full Refund Policy - Please refer to FAQ for complete details.
The Art Storefronts Organization has verified that this Art Seller has published information about the archival materials used to create their products in an effort to provide transparency to buyers.
All materials, canvas, paper, paints and mixed media is 100% Professional Quality Archival.
This is only visible to you because you are logged in and are authorized to manage this website. This message is not visible to other website visitors.
Click on any Image to continue
Below, select which favorite lists you would like to save this product into.
You'll receive Updates, Discounts, Behind-the-Scenes Info & Event Invitations.